What is Cause Marketing?
In this new era of social responsibility, what you don’t do can cost you. “Cause marketing” is now the norm, and customers who visit your Web site and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause.
There’s a strong connection between entrepreneurship and giving. The challenge is to make your socially responsible efforts a winning proposition for the nonprofit group you support, the community and your business. You can master this marketing challenge by following these four important steps:
Step 1. Give from the heart. Cause marketing works best when you and your employees feel great about the help you’re providing to a nonprofit group. So work with an organization you and your team believe in, you’ll work hard to make a difference when you give from the heart.
Step 2. Choose a related cause. A solid cause-marketing campaign often starts with the right affiliation. So as you go through the nonprofit selection process, look for a cause that relates to your company or its products.
Step 3. Contribute more than dollars. For many types of businesses, cause marketing involves donating products or services and not simply writing a check. This can help form even stronger consumer associations between what you offer and the good work you do.
Step 4. Formalize your affiliation. To make your affiliation a win-win for everyone, work with the nonprofit you choose to define how it will help your business increase its visibility, brand or company awareness. If the organization has a newsletter or other communications with its constituents, negotiate for opportunities to do joint promotions.
And lastly stay true to your vision. Stay tuned for more marketing advise from Rhodes Marketing Group- marketing with purpose. Visit us at www.rhodesmarketinggroup.com anytime.
To your meaningful success!
Denise E. Rhodes |President
In this new era of social responsibility, what you don’t do can cost you. “Cause marketing” is now the norm, and customers who visit your Web site and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause.
Step 1. Give from the heart. Cause marketing works best when you and your employees feel great about the help you’re providing to a nonprofit group. So work with an organization you and your team believe in, you’ll work hard to make a difference when you give from the heart.
Step 2. Choose a related cause. A solid cause-marketing campaign often starts with the right affiliation. So as you go through the nonprofit selection process, look for a cause that relates to your company or its products.
Step 3. Contribute more than dollars. For many types of businesses, cause marketing involves donating products or services and not simply writing a check. This can help form even stronger consumer associations between what you offer and the good work you do.
Step 4. Formalize your affiliation. To make your affiliation a win-win for everyone, work with the nonprofit you choose to define how it will help your business increase its visibility, brand or company awareness. If the organization has a newsletter or other communications with its constituents, negotiate for opportunities to do joint promotions.
